About
I see the whole
product.
Business, users, design, code and life after launch. I lead engineering teams that build with AI and ship safely, today at GamerSafer.
Before engineering, I spent years in design and product: I led design teams at Wildlife Studios and Semantix, ran growth at Grupo H2, and founded two companies, Avelã and Moxen. That is why I look at a product as one thing, from the business case to what happens in production.
Head of Trust & Safety Engineering at GamerSafer
Principal Product Manager at Grupo H2
Head of Product Design at Wildlife Studios
Head of UX & Product Design at Semantix
Moxen — live commerce
Avelã — digital health SaaS
Executive MBA — Insper
BA Communications — ESPM
Experience
GamerSafer
Head of Trust & Safety Engineering
I lead engineering for GamerSafer's trust and safety products and own platform security and reliability.
Grupo H2
Principal Product Manager, Growth & Gamification
Led growth and gamification for H2Bet, a licensed betting brand in Brazil. A daily rewards wheel raised deposits by 39% in a causal study with 116,000+ players.
Moxen
Founder
Founded Moxen, a live commerce app where small businesses sell through live video, and led product, design and engineering. In 2024: 6x GMV, 5x revenue, 24x users.
Wildlife Studios
Head of Product Design
First designer in Wildlife's engineering department. Grew the team to 11 designers across four internal products and led the company-wide design system.
Gama Academy
Tech Lead
Joined as a developer for four months: launched the new website and integrated the learning platform with a financing API.
Semantix
Head of UX & Product Design
First product designer at Semantix, a big data and AI company, when it had 35 people; it had 400+ when I left. Built the design and front-end engineering team.
Avelã
Founder
Founded Avelã, a SaaS that automated the patient journey for healthcare professionals. SMS reminders cut no-shows from 30% to 7%, with clients in 9 Brazilian states.
Freelance
User Experience Designer Consultant
UX design for advertising agencies and direct clients, including Euro RSCG 4D, Isobar, Wunderman and Editora Abril.