deposits, in a causal study with 116,000+ matched players
A daily rewards wheel, measured with a causal study
At Grupo H2 I designed and launched a daily rewards wheel for H2Bet, a licensed betting brand in Brazil, to build a habit of coming back without losing control of bonus costs. A causal study by the data team measured +39% in deposits and up to 5.6x return on the wheel's cost.
Grupo H2 · Principal Product Manager, Growth & Gamification · 2025–2026
sales volume in 2024
Moxen: turning live auctions into a product
After the MVP proved demand, I founded Moxen to turn live auctions into an app and a web platform for small businesses, and led product, design and engineering. In 2024, sales volume grew sixfold, revenue fivefold and users 24 times.
Moxen · Founder · 2022–2024
in sales in the first year
A live commerce MVP: from idea to R$850K in a year
In 2021 I tested whether live auctions could sell collectibles in Brazil, using Telegram, a payment link and a form instead of building an app. In one year: 320 live auctions and more than R$850K in sales.
Moxen · Founder · 2021–2022